Oo La La La Le O, the iconic jingle composed in 1996, made way for a racy rap avatar in 2019. The very next day, he presented Ramamurthy the idea. “I wanted to strike while the iron was hot,” Singh said to himself. Singh was convinced that his boss would be receptive to his idea.
Interestingly, the two big boys at UBL discussed Gully Boy for a good 15 to 20 minutes. After normal business conversation, the managing director started talking about the movie. Luckily for Singh, ‘his time’ came when Ramamurthy called him on Monday, a day after the latter had watched the blockbuster. “At the end of the day, I just had one person to convince: The managing director,” he thought to himself.Ĭan Bisleri's 'smart' camels outwit 'donkeys'? What encouraged him to take a leap of faith was one seminal realisation: All he needed was his boss’s approval. Changing things at the last moment would have risked the entire campaign. Singh’s team was already halfway through making a new campaign for the Indian Premier League (IPL). The job, though, was easier said than done. The massive popularity of the song, and the film, prodded him to think of the implausible: Overhauling the iconic Oo La La La Le O jingle of Kingfisher, which has been the identity of the brand since 1996. The movie, Singh recounts, brought rap into the mainstream. Apna time aayega had, by default, become a youth anthem-one for both rebellion and inspiration.
What he found most striking, though, was the way that its most famous rap song caught the fancy of the nation.
#Gully boy apna time aayega movie#
In fact, Singh was influenced by movie too. “I knew that he was moved by the film,” recalls Gurpreet Singh, divisional vice president of marketing at UBL. The movie that grabbed the attention of the top honcho at India’s largest beer maker was Gully Boy, the Ranveer Singh- blockbuster. Shekhar Ramamurthy, managing director at United Breweries (UBL), managed to squeeze some time out of his fiercely hectic calendar to hit a theatre. Tiger Baby Films shared the video on their Instagram account.It was the third Sunday in February. On the recent episode of Off The Record, Ankur Tewari told the audiences how the final song Apna Time Aayega which instantly became one of the most popular songs of that year, was brought together.
Ankur Tewari was the lyricist and music supervisor of the song Apna Time Aayega. In this series, the most prominent celebrities of the Film Industry describe one of their most exemplary scenes from one of their movies.
#Gully boy apna time aayega series#
Tiger Baby Films recently started their new series on social media called Off the Record. Recently, the social media page of Tiger Baby Films shared a behind the scenes on how Ankur Tewari created the song Apna Time Aayega for his audience.Īlso Read: Singers Palash Sen, Ankur Tewari And Other Artists Gear Up For Virtual ConcertĪlso Read: John Legend, Ankur Tewari And Other Artists Who Played Live From Home Amid Quarantine Tiger Baby Films keeps posting entertaining and thought-provoking content on their social media account. Tiger Baby Films is known to have one of the most interesting social media handle. The film features Ranveer Singh and Alia Bhatt in lead roles. Zoya Akhtar and Reema Kagti's production company Tiger Baby Films made its debut with the musical drama film Gully Boy.
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